Testing GPT-4o with visual frameworks


Yesterday, the internet buzzed with news of OpenAI’s latest GPT-4o (o for “omni”) release. It’s twice as fast, more powerful, and impressive in real-time user interactions. In the company’s Spring Update video stream, three employees showcased its abilities in facial recognition of emotions, instantaneous translation, and solving math equations from written inputs.

The big news, however, is that OpenAI will roll out this new version to all users, including those on their free plan. Yes, you can soon tap into all this AI capability for free.

Intrigued by the potential, I decided to test this new release with a visual framework. Here are the results.

Will it live up to its promise?

I started with an illustration I created a few years ago about the relationship between Ideas, Image, and Impact in building personal intellectual property (IP).

It’s a basic Venn diagram, but it works.

In-depth analysis

I requested more detailed interpretations from GPT-4o. Again, the response was swift, offering deeper insights.

In particular, GPT-4o analyzed the overlap areas in my Venn diagram, providing outcomes and examples.

Now, developing the potential meanings of the Venn circle overlaps is often challenging. But once articulated, they can add intellectual depth to your framework. So this was a positive output.

Here’s the analysis GPT-4o provided of the overlap areas:

1. Idea + Image (No Impact)
Outcome
A well-thought-out concept with a strong visual presence but lacking significant influence or reach.
Example
A beautifully designed product that fails to gain market traction due to poor marketing strategy.
2. Idea + Impact (No Image)
Outcome
A powerful concept that creates significant influence but lacks a strong visual identity or branding.
Example
A groundbreaking research study that is highly influential in academic circles but is not visually appealing or well-branded to the public.
3. Image + Impact (No Idea)
Outcome
A visually appealing and influential initiative that lacks a solid foundational concept, leading to potential sustainability issues.
Example
A marketing campaign that gains temporary popularity but lacks a long-term viable idea behind it.
4. Idea + Image + Impact (IP)
Outcome
The intersection of all three elements results in a successful intellectual property (IP) that is innovative, visually compelling, and significantly influential.
Example
A tech startup with a unique product idea, strong branding, and a large user base that has changed how people interact with technology.

GPT-4o also suggested practical applications for this framework in the areas of marketing, entrepreneurship, product development, and education.

If you’d like to see my entire chat, you can review it here. Note that I didn't use any complex prompts and approached this challenge as a new user likely would.

Improve the visual

Encouraged by the analysis, I asked how to make this Venn diagram a more effective and engaging visual.

GPT4-o provided a full roster of suggestions, ranging from design elements (color scheme, typography, labels, visual elements, and background) to structural and contextual enhancements. Again, impressive — although I didn’t agree with all the suggestions.

AI as designer?

Since things were going well, I asked ChatGPT-4o to make these suggested changes for me.

Here’s what it came up with.

Uh oh.

Not quite what I was hoping for.

I asked it to try again several times. Here is the best of those additional iterations. All these images were generated by DALL-E 3, the companion image creation tool from OpenAI.

As you can see, GPT-4o excels at analyzing images. But DALL-E 3's ability to generate images, particularly simple visual frameworks, isn’t ready for prime time — especially for those of us seeking to create them for a business context.

Errors abound. Words are often repeated or misspelled. A Venn diagram ends up with shapes that aren’t circles and don’t correspond to the overlap structure of a 3- or 4-circle Venn.

With more detailed prompts, I probably would have generated much better visuals (although type remains a challenge). Other AI programs, such as Midjourney, are known to generate better image results.

The need for a human-directed sandwich

A colleague recently shared his approach to working with generative AI tools. He says it needs to be a human-directed sandwich — start and end with human guidance.

AI can assist in the intermediate brainstorming stages or suggested insights, but human oversight is crucial for quality and accuracy.

While GPT-4o has made significant strides in analyzing and interpreting visual frameworks, it’s still far from replacing human input in creating professional visuals.

This AI tool provides quick analysis and suggestions, but its image generation quality is limited. A balance between AI and human expertise is essential.

For now, GPT-4o is not replacing any design talent, and the need for visual literacy remains. But this is a quickly moving field. I'll report back again as new developments emerge.


❤️ My favorite visual delights

Here are this week’s gems from around the Web to help you build visibility, credibility, and authority:

⚖️ 5 Must-Have Terms in Your Independent Contractor Agreement
As a solopreneur, your legal contracts are important documents to safeguard your interests and enable your business to run smoothly. The all-female team at Meyer Law offers this guide to help you craft solid agreements.

🎵 The Unofficial Bonnaroo Genre Venn Diagram
Bonnaroo is a popular music festival held each June in Manchester, Tennessee, with hundreds of musical groups of all genres. To celebrate last year’s event, Reddit contributor Mr_Turntable created a large-scale Venn diagram of all the participating bands and how they overlap in genres. Everyone who loves Venn diagrams will enjoy this wacky but highly informational visual.

🪝 Neal O’Grady’s Hooks Carousel
Neal writes a startup growth newsletter with more than 100,000 readers, and he is a master at creating hooks — the engaging opening lines — in social media posts. In this LinkedIn carousel, he curates the top 30 LinkedIn contributors and provides color-coded analysis of their hooks. This is a great place to start if you want to level up your social media posts.


Thanks again for being a SOLO reader and coming along on this journey of visual exploration.

If you enjoyed this newsletter, please share it with another solopreneur! And if you received this issue from a friend, I invite you to subscribe.

See you next week,

SOLO, a newsletter to help solopreneurs stand out

Are you looking to share your big ideas through visual thinking? The founder of the solopreneur movement helps you become a magnet for clients and opportunities through visual authority, personal branding, and frameworks. Delivered to your inbox every Tuesday morning. Just announced: the Solo Business Canvas!

Read more from SOLO, a newsletter to help solopreneurs stand out
Outline icon of rocket ship about to launch with international "no" symbol superimposted on it

Earlier this year, while developing the Solo Business Canvas project, I needed to integrate three complex software apps. I knew the desired results, but oh, how my brain hurt! I’d try something and it would work. Hurray! Then I’d add another element, and it failed. Try something else. Still not working. I repeated that one-step-forward-two-steps-back cycle many times. Some days, I threw up my hands and walked away. It’s a typical solopreneur situation, and I’m sure you can relate. We’re...

Silhouette of icon in white of person standing in blue spotlight stream.

Come with me on an imaginary journey. You’re ready to step into a bustling room full of strangers at a networking event. The air is thick with chatter and expectation. If you’re an extrovert, your eyes light up, and you recognize a sea of new best friends. Meanwhile, the introverts’ hearts race as they desperately seek a familiar face or a quiet corner to gather their thoughts. Chances are, even if you’re an extrovert, you recognize those feelings of discomfort and doubt. (And yes, despite my...

3 question marks in different colors on a black background

The seasons are changing! As the trees change color and drop their leaves, the air in the Midwest has a distinctive smell that brings memories of school, football, and crisp apples. Fall is my favorite time of year. Change has always been a big part of my solo business, too. Over the years, I’ve learned that I get bored quickly and chafe at routines. (Consistency comes in dead last on my 34 CliftonStrengths!) So, this week, instead of sharing a boatload of information, I’ve crafted three...